I love how old-fashioned things come back into fashion. This case is easy to spot in your purse or bag on the go, it has a nice size to it so you are not going to be fishing long in your bag. It is easy to identify. Ready to use for your next lip sauce application. If only they made some longer for actual lip glosses that would be super. Even double-sided so you can carry two shades so you can have options. The best part is there is a built-in mirror inside the lid so you can see what you are doing. I imagine a few ladies may turn this into their DIY emergency pill box with paper labeling what meds are in there, or even an emergency sewing kit with a needle, pins, safety pins, buttons, and a few other notions to fix garments on the go or travel when accidents happen.This old-fashioned lipstick case is something you would have seen grandmas carry in their bags, they always wore their lips even if nothing else was done up, or mascara and blush for a minimalistic look on errands and such. Keeping life simple yet practical.